What was 'change champion'?
I had no idea too, till my client explained.
“Change Champion” – this guy is very passionate about influencing our company to change for the better, to identify new ways of doing things, to challenge the present situation so that ideas for improvement come about. That’s why he deserves to be a superhero “change champion”.
Instead of the usual posture of Superman (they wanted Supreman) flying, I had him taking off his shirt, revealing his Superman Suit, but replaced with a 'Change Champion' logo. As it was not that obvious, I added in the red cape. To make it more dynamic, I added in the star-shine effect, with a white outline to bring him out from the PSA port background with containers, crane and docks etc.
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